How to Become a Web Designer and Build a Web Design Business?

On September 20, 2011, In business, By Peter Lawlor

Web designers come from all kinds of backgrounds and have all levels of formal training. Maybe you want to become a successful designer, but are hesitant thinking the market is saturated. In my view no market where there’s demand is ever closed off to talent. In fact, I believe there are still incredible profits to be earned in Web design.

Answering how you become a Web designer really boils down to the capacity in which you wish to work.

* For instance, do you wish to find employment with a large and established Web development company, or * Do you want to freelance and run your own company? If you wish to run your own company, what kind of websites do you wish to build.

The answers to these 2 questions will determine your path to becoming a designer.

Some people get university degrees with many Website design oriented courses while other designers never take a course.

Becoming a designer isn’t like becoming a lawyer. There aren’t formal governing bodies admitting you. In fact, there are relatively few barriers to entry. This is good and bad. It’s good because you don’t have to go through 2, 4, or 6 years of school. It’s bad because there’s a lot of competition. Anyone who can slap up a WordPress theme can claim to be a designer.

What Should You Do?

If you want to find employment with a large Web development company or in-house with a corporation, the schooling will help and may well be necessary unless you have an impressive portfolio.

At the end of the day, what gets you employed is your portfolio. If you haven’t built many or any websites, get started. You don’t have to have clients to build websites. Build a few on spec. The point is to start building websites.

If you want to be a freelance designer, then focus on a specific type of website. Here are some options:

Small business websites. You can narrow this down to specific types of businesses or organizations such as:

* E-commerce * professionals such as accountants, lawyers, doctors, etc. * non-profit organizations * educational institutions * religious organizations.

The point is one way to build up a reputation and develop expertise, is choosing to build specific types of websites.

You’ll also probably want to choose one or two platforms on which you build websites. You can use WordPress, Joomla, HTML, Flash, or any other types of website building platforms.

In order to build a portfolio of real websites for real clients, you may have to build a few for free. That’s okay. Just build the portfolio.

You should also think about strategic model. Will you focus on low-cost template-based sites or large, complex websites that require a lot of work and cost a lot of money.

Do Your Research

Scour the web for the latest designs. However, be aware of the prevailing designs in your niche you target. There may be some incredible, progressive designs, but that isn’t for all types of websites. For examples, a religious body or financial planner may want a more conservative design. Pay particular attention to the types of websites being built for your prospective clients.

Gain Some Collateral Skills for Additional Revenue

It helps if you know the basics about SEO especially if you go into freelancing. Chances are your clients will expect you to do some SEO or know something about it. It helps to know enough to explain it to clients and perhaps refer them to quality SEO folks (or yourself if you know enough of it).

There’s great money in SEO if you get results. Many people believe SEO is within the domain of Web designers (even though the two activities are very different).

Next, get a free copy of the Local Business Power Marketing Pack or get Google Places help to help your local business web marketing.

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Tips On Marketing Your Website And Effective Search Engine Optimization

On September 1, 2011, In business, By Roger Gray

Marketing Your Web Site. There’s no reason for you to hide your website since you wouldn’t put a billboard in the desert.

Too many companies spend too much money developing a really nice web site that no one will ever see. Before you start any website design or re-design, first you need to make sure you have allocated about half of the budget to get the site optimized in the search engines.

For those people who are selling a service. There are a few steps you need to take. Creating meta-tags with a description of your site and keywords that are relevant to the content on your site is the first step that you need to take. Make sure that the content and keywords stress the service you provide, how to contact you to buy this service, and why a potential customer should use your company for this service. With a meta tag generator, you will be able to create the properly formatted code for your website that’s based on the keywords you have chosen. You can find these on either MSN or Google by searching with the keywords “meta tag generator.” To the major search engines like Google or MSN, you will then have to submit the site. There are dozens of search engine submission services that will perform these services for you at a very reasonable price.

The site will then be submitted to the major search engines such as Google and MSN. At a very reasonable price, these services will be performed for you by dozens of search engine submission services. You can expect an increase in traffic when you have completed your submissions but it’s going to take some time. In fact, anywhere from a few weeks to a few months is not something out of the ordinary. To increase traffic more quickly you’ll need to use a service like overture or Google adwords. You will be allowed to place small ads to your site whenever someone does a web search that includes the keywords you have purchased thanks to these services. Since you will probably only offer your service to a limited area, make sure that in your keywords you would include this area (city, state, town, or region). That way, when you do business in California and the visitor is from Texas, you won’t be paying for clicks and visitors to your site.

For those selling a product. Actually, the process here is quite the same. There is a difference though, and that’s the fact that you are selling to a much bigger audience. Sounds great right? If there are more potential customers, then there are more sales. But this isn’t always the case. Aside from having a lot more competition, there is also more pressure on your prices. Starting out to sell regionally is also recommended. Your own backyard doesn’t have to be the starting point but it may help with shipping costs. When you’ve got that system ironed out you can expand geographically and still control your web advertising costs by including the locations in your keywords searches.

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5 Successful Social Media Campaigns

On August 26, 2011, In business, By Takara Alexis

Social media is still relatively new so marketers are still figuring out how to use it effectively. Here are a few campaigns who used social media properly and saw excellent results.

1. The Gap- Popular clothing retailer The Gap teamed up with online coupon dealer Groupon and offered $50 worth of clothes for just $25. 441,000 of these coupons were sold which generated $11 million in revenue for The Gap. Not bad for a promotion lasting one day. This campaign helped The Gap gain new customers that they may have never reached otherwise. The Gap hopes that these customers stay with them and don’t shop at The Gap only when there are deals.

2. Mountain Dew- Mountain Dew ran a successful social media campaign based around the concept of DEWmocracy. Mountain Dew released three new flavors to the public and customers were then able to vote on which flavor they liked the best. The winning flavor would then be sold full time and the others would be canned. This campaign worked because it got customers involved and made them feel like they had a voice in the future of the Mountain Dew brand. This social media campaign generated buzz, which is always a good thing. The only downside is people whose flavors lost may feel betrayed by the company.

3. Old Spice- If you say “the Old Spice guy” to someone they immediately know who you are talking about. This shows how well Old Spice executed their campaign based around ridiculous commercials bending the laws of reality and pushing male bravado to a new level. Old Spice took to social media and had the Old Spice guy answers questions sent in by fans in a series of YouTube videos that generated a lot of views and created a buzz for Old Spice. Their sales haven’t yet shown it, but Old Spice is growing as a brand name.

4. The Arcade Fire- Grammy-winning band the Arcade Fire used social media in an interesting way to generate hype for their album The Suburbs. They created an “interactive music video” that asked users for their address and then local landmarks were used as Arcade Fire’s song “We Used to Wait” played. The experience was surreal as you saw a music video, but you could recognize all of the places in it. This innovative experience spread across the internet and gained Arcade Fire fans who had previously never heard of them.

5. The Blair Witch Project- Although much older than the other campaigns on this list there is no doubt it was an effective one. Before the release of the movie fake police reports and newspaper clippings were posted online about the teens that were supposedly taken by the “Blair Witch”. This excited moviegoers as they felt they were experiencing a movie that was truly real. The success of this campaign can still be seen today as some people still mistakenly think the Blair Witch Project is actual footage of actual teens.

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Why Do Successful Affiliate Marketers Write Articles For Their Business?

On July 21, 2011, In business for sale, By Sonja Schuyler

You can make a good living working from home as an affiliate marketer. How do affiliate marketers make money? They promote products or services for a company or several companies. When a person visits the marketers website and buys a product or service with his affiliate link, he receives a commission.

Affiliate marketing could be right for you if you can promote products and encourage customers to buy. It is easier if you choose a product or service that can be useful to a wide variety of people.

A great tool for affiliate marketers is writing articles. You need potential customers to visit your website. Targeted traffic to your website is the key to success.

A good article would be one that keeps your readers in mind, has good titles and subtitles. When you write interesting articles that have useful content and recommendations, potential customers will listen. Make readers feel they can’t live without the product.

If writing articles is not something you want to do, you don’t have to write articles yourself. You can pay someone to do it for you. It is not that expensive and is well worth it. Since you own the copyright to this content, no one else can use it without your consent.

It is easier than you think to make money with articles. You don’t need any previous training. The internet can provide you with everything you need to know. This is probably the best fact about niche website Internet marketing.

You want to make sure your readers visit your site over and over so make your site easy to use. The more people that visit your site, the better chance you have of them clicking your affiliate link and buying a product.

You know that almost all web users go online to look for information. When potential customers read your articles and visit your site, it is like advertising for free. Writing articles will bring your site exposure.

Do not expect to be a success overnight. Plan on spending some time and effort. Have self-determination and discipline. Keep your goal in mind. Do not become discouraged. Good luck!

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What Ways Can SEO Help My Business?

On June 30, 2011, In business for sale, By Socrates De Souza

So what is SEO? What makes Toronto search engine optimization important and how can SEO help me to get new business leads?

You’ve probably been hearing all the buzz about SEO and SEO content. You know those three little letters mean something big but you’re just not sure what. You’re not sure that you care unless it can answer your other question– how to generate leads. Toronto search engine optimization can do more than just help you generate leads, it will also help you to build site rank that generates more leads and more traffic.

The basic fact here is that if you opt to use a website without employing good SEO, then you will be throwing your money away. You can generate a ton of leads using solid SEO techniques combined with high quality website content. If you have opted to use other media to advertise, you may wish to look towards Toronto search engine optimization companies to help you get additional leads and save a lot of money while doing so.

Take every penny that you drop into those cable advertising programs, and divide it in half. Just use that half to pay for some solid content and some good Toronto search engine optimization and you’ve answered your own question about how to generate leads.

Just how does SEO generate leads for your business? Every customer that you have or every customer that you could have is searching on the internet for something. They are using key words and phrases to get that information. Not only companies, but also people are learning to use a key word to find the information that they want online. People type in random phrases into a search engine that they think will bring them the information that they want. They are thinking in keywords and you need to be doing the same thing.

Discovering the right key phrase and then mixing it into your website content is of necessary importance as well. You need to use it correctly and get the proper content that is solid and not merely stuffed with keywords. People will pick up on such things and when they feel the content is seeking to manipulate the audience, they will bail out on the website.

Here is how the whole system works:

The potential customers for your product or service will type in a keyword and then start to hunt for the website they are interested in. If they do not find what they are looking for right away they will start the process over and search some more.

When you content starts to appear in Google and other search engines and maintain a keyword match, the denizens of the search engines will click on your site link and pay the site a visit.

When the information they seek is there and is presented in a reliable manner delivering to them exactly what they are looking for, they will return. Many times they might opt in for any promotional newsletters you are offering. They might opt to purchase a product or service and, possibly provide you with an email address for future info.

You are now aware that you have generated a lead for your business and have not spent a single penny on the process in terms of advertising. A mix of Google and quality content did the job for you.

SEO not all that complicated, but it will require some deliberate effort. When you are not at ease with writing content or researching key words and phrases, it would assuredly be a wise idea to hire a company that will save you a lot of money since you will not be overspending into areas such as television or radio advertising. Better still, through employing the SEO/content writing approach, you will end up with much better results.

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How To Choose The Best Social Media Marketing Company

On June 14, 2011, In business, By Jacob Alcoveston

The purpose served by a social media marketing company is to enhance the exposure of a business or its websites through social media channels. The channels could be blogs, community websites and video sharing websites among others. They are an efficient method to market the services or products sold by a business. The reason for this is that well-known websites like Facebook, LinkedIn, Twitter, YouTube and Flickr have an average of five million visitors daily.

Promoting your business using these websites is possible because they generate a steady amount of traffic. Business owners now know that it is important to be more social and proxy and they therefore seek assistance from experts like the social media marketing companies. Selecting the right company can be a challenge since most of them state that they have the necessary expertise. Promoting your business well through media involves selecting the best company first.

The best organization will enable you to expose you business and the products or services that you are selling and this means more money. Such a company will maintain an approach that is customer friendly. It will also take social media marketing to a level that is higher than the general practice of forming business profiles that impress clients.

There are a number of factors that you should consider when choosing such a company. The first thing is that the company should have at least five years experience in this field. The experience of the organization that you hire will play a great role in the success or failure of your media advertising plan. The organization that you hire should be able to put the message of your business across the online community and spread it successfully so that people can instantly recognize your business.

You should also find out about the techniques and tools that an organization utilizes. An organization can offer information about your business to a wider audience if it has the right methodology and tools. The best organization is one that has team members with adequate skills to work in a favorable manner for your business making sure that your project succeeds.

The other thing that will guide you into selecting the best organization for this type of marketing is the presence of a physical address. Do not think of using the services of companies without a physical address. You should also look for reliability and professionalism. Make sure that you look at the physical details of the organization after meeting with representatives so that you can find out whether it has a location where it operates at and whether it is reliable.

Another quality that will help you choose the best organization is the presence of a realistic portfolio. An organization with such a portfolio can assure you of being a provider of the best services. The reason for this is that the portfolio will display the expertise and experience of the organization in addition to the success rate allowing you to evaluate it.

Another thing that will lead you to selecting the best social media marketing company is to consider whether the company engages in other activities in addition to the promotional activities. The purpose of additional activities is to keep the public informed about recent developments in your business. These additional activities could include press releases submitted to various directories, which improve the rankings of your business and its websites.

Jacob is a search marketing expert who runs a professional SEO company.

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10 Costly Search Engine Mistakes to Avoid

On June 10, 2011, In business, By Malcolm Chua

If you have a site then you already know the significance of traffic. Traffic would be to World wide web advertising as location is to real estate. It is the only thing that actually matters. If you cannot generate targeted visitors to your website, you will not make any sales. Usually the owner or designer of the site is the individual designated to drive traffic to the site. The chief ingredient in generating visitors is the search engine. Of coarse, you are able to use advertising, but it is going to price you. Making use of the search engines to generate targeted (interested inside your product) traffic is the least expensive approach known.

Unfortunately, numerous site owners do not understand the importance of search engine visibility, which leads to traffic. They location much more significance on producing a “pretty” website. Not that this is bad, however it is really secondary to search engine placement. Hopefully, the following list of widespread mistakes, made by many web site owners, will assist you generate more targeted traffic to your website…after all, is not that what you want.

1. Not utilizing keywords effectively.

This is most likely one of the most critical area of web site design. Select the best keywords and possible customers will locate your website. Use the wrong ones and your website will see small, if any, traffic.

2. Repeating the exact same keywords.

When you use the same keywords over and over once more (known as keyword stacking) the search engines may possibly downgrade (or skip) the page or website.

3. Robbing pages from other websites.

How numerous times have you heard or read that “this is the web and it’s ok” to steal icons and text from websites to make use of on your website. Do not do it. Its one factor to understand from others who have been there and an additional to outright copy their work. The search engines are extremely smart and typically detect page duplication. They may possibly even avoid you from ever being listed by them.

4. Using keywords which are not related to your website.

Several unethical web site owners attempt to gain search engine visibility by making use of keywords that have nothing at all to do with their website. They location unrelated keywords in a page (such as “sex”, the name of a recognized celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword does not have anything to do with the page topic. Nonetheless, since the keyword is well-liked, they believe this will boost their visibility. This technique is regarded as spam by the search engines and may trigger the page (or occasionally the entire web site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign several keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines locate that this text doesn’t really describe the graphic or layer it’ll be considered spam.

6. Relying on hidden text.

You may be inclined to think that in the event you cannot see it, it does not hurt. Wrong…. Do not attempt to hide your keywords or keyword phrases by making them invisible. As an example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is an additional version of the item above (relying on hidden text). Don’t attempt to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so tiny that it can barely be seen does this.

8. Assuming all search engines are the exact same.

Many people assume that each search engine plays by the exact same rules. This just isn’t so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to discover what every main search engine demands for high visibility.

9. Using totally free web hosting.

Do not use free web hosting if you’re truly serious about growing web site traffic via search engine visibility. Many times the search engines will get rid of content from these free of charge hosts.

10. Forgetting to check for missing web page elements.

Ensure to check each and every page within your site for completeness, like missing links, graphics, etc. You will find sites on the web that will do this for totally free.

This is just several of the strategies and techniques that you need to stay away from. Do not give in to the temptation that these methods will work for you. They’ll do a lot more harm than good for your website.

Not just will you invest weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to discover the proper techniques for increasing search engine visibility and your net visitors will increase.

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3 Traits Of Quality Seo Web Design

On June 9, 2011, In business, By Malcolm Chua

When it comes to internet design, you can find so remarkable designers out there. Most internet designers are very creative and have a strong artistic background. They’re able to use their artistic talents to generate layouts that are guaranteed to catch the eye of your visitors. Sadly, there is 1 major factor that most web designers are missing. The majority of internet designers aren’t familiar with the concepts and implementation of search engine optimization techniques. Even if a web designer has at least some basic understanding of SEO, the majority do not worry about implementing search engine optimization techniques into their designs.

Although this may possibly seem like a trivial detail, it can truly be the root of some main problems. No matter how attractive your web site is, if it’s not indexed by the key search engines, the visitors it receives is going to be minimal. Once you understand this is happening, you might be going to have to hire somebody with SEO understanding to fix your layout. Therefore, you might wind up paying double for something that need to have been done the 1st time around. Whether you are a internet designer or an individual acquiring ready to hire a internet designer, here are 3 traits of high quality SEO internet design:

Usability: As a general rule of thumb, if the design of a internet site makes it easy for your human visitors to navigate, it’ll also be comparatively simple for search engine robots to access, crawl and index your internet site. Making your website user (and search engine) friendly consists of minimizing (or totally eliminating) things such as Flash, Javascript navigation and layouts created with tables. By designing with usability in mind, you can be sure that your visitors as well as the search engines will likely be happy together with your web website.

Avoid Being Sneaky: Since internet designers are generally really creative individuals, they like to push the envelope when it comes to designing web websites. Although this mentality can result in some really amazing internet layouts, it may also cause difficulties if taken too far. When creating a internet web site layout, it really is crucial to keep the internet master guidelines of search engines like Google in mind. Incorporating things like hidden text into your designs is really a certain approach to get penalized (or de-indexed) by search engines. It’s ok to push the envelope with your designs, but just make certain that you avoid doing anything that the search engines tell you not to do.

Onpage SEO: Though this is the last item on the list, it’s actually probably the most important. On-page SEO is the basis for high quality SEO web design. It’s essential that correctly implement things like title, meta, H1 and H2 tags, along with internal linking and also the other key components of on-page search engine optimization. Taking the time to employ these practices will make a significant distinction in where your web website ranks within the search engines.

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Best Search Engine Optimization Tips

On June 2, 2011, In business, By Pete Malcolm

If you want to know how to rank your websites then you definitely need to read through some of these search engine optimization tips. It is absolutely essential that you implement these so that you can get natural organic traffic to your site in order to facilitate your goals.

One of the first things you should do is to start the optimization process just before you even register your domain name. In order to get extra relevance and rank easier, you should make the domain name an exact match domain for the main keyword you’re trying to win. Unfortunately, most exact match keywords are already taken, but you can still use the entire keyword in the domain name while adding a word or few letters to the beginning or end of the word.

This will help you to rank much faster than other sites without exact match domains are because sites like Google and Yahoo place extra relevance on this factor. They do this because it indicates that a site is based around a specific topic. This is such a powerful tip that it can help you to get ranked with very little work on your part, so make sure to implement it.

The next obvious step to take is to fix the layout of your pages and site. Each individual page should be optimized so that it is relevant to its specific keyword. This can be done by simply putting the keyword in the title, first and last paragraph. Keyword stuffing has become outdated so you should only keep the density below 2% to ensure you are not penalized. By bolding or italicizing the keyword in the first paragraph, you can get a few extra relevance points. This can also be gained by adding a link with the word in it.

The next step is to organize the layout of the site. You should have a well laid out site so that the spiders can reach and index all of the pages. In order to do so, you have to make sure that all of the pages are at least 2 clicks away from the home page. If your pages are any deeper than that, there is a higher probability that it won’t get indexed.

By interlinking you should place in content links in pages to other relevant pages. This can help to make your site easier to navigate for your visitors who will in turn stay much longer on your site. Many engines measure visitor response to your site, and the longer they stay, the lower your bounce rate becomes. This is a positive factor which can improve your ranking.

The final point that is the most important point is linking. This is the most important point because engines place the most relevance on this. You definitely have to try getting a variety of links of different places to ensure you don’t suffer any penalties and get the maximum benefit. Some ways to do this include blog commenting, guest posting, article marketing, profile linking etc.

Those are just a few search engine optimization tips that will get you on the road to having highly ranked websites. Whatever you do, make sure to be consistent and you will see results.

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Blogging For Money – Is It Actually Achievable?

On May 19, 2011, In business, By Dennis Checkowish

It’s unimaginable to imagine a world without blogs and social networking with the current developments in Internet marketing. Nonetheless, many of these ideas are fairly new. Take the example of WordPress, which has millions of international users even though it was only released in 2003. In the beginning, most people used it as a form of online diary and never thought that it would become the popular online business tool that it is nowadays. In this article, we are going to discuss self-hosted WordPress blogs and how they can be monetized.

If you decide you are going to set up your own blog, you have to decide what the topic of your blog site will be and the profitability of your specific niche. This is especially the case if you are expecting one blog to be your main source of earnings. Per se, you will be viewed as an authority in your preferred market. If you have a passion for a specific subject or extremely knowledgeable about it, you may find that this option appeals to you. Other online marketers utilize their blogs to get their brand noticed.

If you give good content, your site will be seen as a resource for people to return to. As soon as you are getting a regular flow of return visitors, you have a perfect opportunity to make money with this with your own recommendations or products. You must ensure to balance this cautiously. If you provide free good content, loyal readers are far more apt to be prepared to put their trust in you when it comes to buying or not.

With the broad development of WordPress, numerous people are today easily using it to set up niche mini sites. So, if we assume you have done some keyword research, which shows there is a market you could right away compete in, you can purchase an exact term domain and use WordPress for your site. We term this as a mini site since depending on the competitiveness in the market, you may need only a few posts to really get your site ranking high in the search engines.

There are numerous ways to profit from your blog site once you know how you want to promote it. You can advertise with programs such as Google AdSense or even create your own products if you are unable to find affiliate products you would like to use. You may prefer to use a combination of methods. The main thing to remember is that as these are self-hosted WordPress web sites, you are the owner of those sites and thus, they can become an asset. Frequently called virtual real estate, these web sites can bring profits if you decide to sell them on an auction web site such as Flippa.

Find more Internet Marketing articles by the same author:

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